Sound familiar when you look at your business?
“Every time I fix one thing,
I find three more…
And I am starting to think
they were never separate problems to begin with.”
YOU ARE RIGHT, THEY ARE NOT.
Let me show you where they connect.
READ ON
I am so glad you are here.
Let me guess something about you.
You are really good at what you do. Like, genuinely good. When someone actually works with you or buys from you, they get it. They see the value. They leave happy. Some of them tell you things like “why did I not find you sooner?” or “I wish I had known about you years ago.“
And yet.
Your website does not quite reflect what you actually deliver. Your systems are held together with good intentions and a prayer. Your follow-up process is basically your memory, and your memory has been letting you down lately. Leads come in and quietly slip out the back door because there is no system catching them. You tried a CRM once. Maybe twice. It is sitting in a browser tab you have not opened in four months.
Your team does great work, but half of what they do depends on you remembering to tell the right person the right thing at the right time. And when you zoom out and look at the full picture, from how people find you to what happens after they pay you, you can see the cracks. You just cannot figure out which one to patch first.
Here is what most people will tell you: it is a marketing problem. Or a tech problem. Or a team problem. Fix that one thing and the rest will follow.
It is never one thing.
The way people find you connects to the way your systems run. Your systems shape the experience your customers have. That experience determines whether they come back and whether they tell someone else about you. Pull on one thread and you find it is tied to three others. And right now, you are the only person holding all of those threads.
That is exhausting. And it is exactly where I come in.
I have designed websites, built automations, set up CRMs, mapped customer journeys, and trained teams on how to run it all. That is not a list of things I will do for you. It is why the strategy I build with you actually works. When I look at your business, I am not guessing what might be possible. I know what is possible because I have done it with my own hands. I bring the blueprint, the plan, and the coaching to help you and your team make it happen. And when something small needs fixing along the way, I just fix it.
I am not an agency handing your project to a junior you have never met. I am not a virtual assistant ticking off a task list. I am a fractional strategic partner. One person who sees how all the threads connect, and who makes sure the plan we build together is something your team can actually run.
I work with clients worldwide, across time zones. I use AI tools throughout my process to work faster and smarter. And I have been doing this for eight years.
The businesses that grow are the ones where every part feels like someone thought about it.
Like someone designed it to work together.
That is what I help you build.
And I have a slightly unconventional way of showing you what I mean.
Feel free to skip ahead if you have heard this one before
My wedding day. Hermanus. What was supposed to be the most beautiful, perfectly planned day of my life.
The groom’s suit went missing. His shoes too. Gone. While I was blissfully getting ready, completely unaware, Jono and his best men were raiding each other’s luggage like a backstage wardrobe crisis on a very low-budget film set. He managed to find an old pair of black pants in his bag, but walked down the aisle wearing one best man’s jacket and shoes that were two sizes too small. The groomsmen who had donated half their outfits? Bright green t-shirts and mismatched ties. They looked like the Flintstones going to a formal.
One of my bridesmaids ended up in a plain black dress because her outfit got delayed by the seamstress. Not exactly the bridal vision I had in mind. But the bridal party came through for each other and at least tried to look the part. The photos are something else.
Then the weather joined the party. Nobody predicted a 40-degree day (that is 104°F for the Americans reading this). Hottest day that area had seen in recorded history. And someone, who has still not confessed, forgot to put up signs to the venue. Guests got lost on back roads and had to find their way on foot through bush paths, dodging spider webs and ground mole holes. The ceremony started 45 minutes late.
Mismatched outfits. Record heat.
Lost guests. Late ceremony.
On paper, an absolute disaster.
What I treasure about this day is that our guests still talk about our wedding as the best one they have ever been to. It could so easily have been a different story. The one where everyone feels sorry for the bride and retells all the things that went wrong at this crazy wedding.
I have come to realise it can be credited to the heart we had for our guests. That was the part we designed. Not the weather. Not the missing suit. Not the lost guests. We designed the things that mattered. We wanted people to feel comfortable, have fun, be themselves, and enjoy this beautiful place with us without formalities getting in the way. We wanted them to turn it into a weekend away and build memories. Most people stayed for two nights.
We had asked everyone to dress comfortably. Just keep it in greens and blues. So when they got lost on the bush paths, it felt like an adventure, not a ruined outfit. We made sure there were plenty of water and cold drinks waiting at the venue. The chairs were movable, so everyone arranged themselves however they wanted. The venue itself was stunning enough to make up for every bit of discomfort, and it sat on a beautiful estuary with clear water. By the end of the ceremony most of the guests were in the water, clothes and all, getting relief from the intense heat. Even the Flintstones crew looked like they had dressed for the occasion on purpose.
And because those foundations were solid, the chaos did not ruin the day. It became the day.
That is exactly how I think about business.
Your business will never be perfect. Things will go sideways. Plans will fall apart. Your team will have off days. But if the experience people have when they interact with you is genuinely good, if they feel seen and cared for and a little bit delighted, they will not just come back. They will tell everyone.
The chaos becomes the charm. The imperfections become the personality. And the experience becomes the thing people cannot stop talking about. Not because it was flawless, but because it made people feel a human connection that is so easily lost today.
That is what I help you design.
ABOUT YOLANDE
For the last eight years, I have worked with small business owners in the messy space between website design, strategy, systems, and the tech that connects it all. Most consultants stop at the strategy. Most agencies skip to the deliverable. Coaches offer support and a roadmap. Tech people fix one thing and leave. I sit in the space where all of those things meet, and that is usually where the business is stuck.
Part tech expert, part strategist, part designer, part systems thinker. The person who can map your customer journey in the morning, build your automation by lunch, untangle a team workflow issue over coffee, and still have an opinion about your brand voice by 4 pm. Strategy, systems, tech, design, and coaching. All in one person who actually does the work.
I run a few small businesses myself, so I know what it feels like to be the only person holding all the threads. I know the 2 am “did I reply to that client” moments. I know the guilt of knowing your systems are a mess while your actual work is excellent. And I know what it takes to design your way out of that feeling.
Based in Muizenberg, a surfing town in Cape Town, South Africa. Mom of four, plus two dogs. I work with clients across the world. Time zones have never been a problem. My working hours overlap with Europe and the US East Coast, and the async nature of how I work means your business gets attention even when we are not on a call together.
AI is part of how I work. Not as a shortcut, but as a strategic partner with clear boundaries. I know what to hand to a machine and what needs a human. That means I get more done in less time, and the quality stays high because I am not asking AI to do the thinking for me. I am using it to move faster on the work that supports the thinking. And I do not just use it behind the scenes. I help you do the same. Because this is where business is going, and the sooner your team is working with AI instead of around it, the further ahead you will be.
THE SPARK EXPERIENCEâ„¢
What we build together.
I use a framework called The SPARK Experienceâ„¢ to look at every part of how your business connects with people. Not just your marketing. Not just your website. The customer journey, the systems behind the scenes, the tech that holds it together, the way your team works, and how all of it creates an experience worth talking about.
S
SEEN
You show up wherever your customers are looking. Even in AI.
I look at how your business appears on Google, on social media, in directories, and in AI search results like ChatGPT and Google AI Overviews. I check whether your website says the right things to the right people, whether your content is doing any real work, and whether someone searching for what you do would actually find you. If they cannot find you, nothing else matters.
P
PREFERRED
You become the easy yes. Different in a way that connects.
Once someone finds you, why would they choose you over the other options? I look at your messaging, your offer, your pricing, and the first impression your business makes. Can someone land on your website and know within ten seconds that you are the right fit? This is where most businesses lose people without realising it.
A
Appreciated
Every touchpoint feels considered. Your customers feel the care.
I walk through your business as if I were a customer. From the first enquiry to the final follow-up. What does it feel like to email you? How fast do you respond? What does your quote look like? What happens after someone pays? Is the onboarding clear? Is the invoice professional? Every one of these moments is a chance to make someone feel looked after, or a chance to lose them. Most businesses have never mapped this out. We do.
R
Remembered
You stay on people’s minds. They come back because the experience earned it.
Repeat customers are the cheapest, most profitable part of your business. But most businesses do nothing intentional to bring people back. I look at what happens after the sale. Do you follow up? Do you stay in touch? Is there a reason for someone to return beyond needing you again? We build simple, sustainable ways to stay present without being annoying.
K
Keep Recommending
Your customers do the talking. You barely have to.
Word of mouth is not luck. It is designed. I look at whether your business makes it easy for happy customers to refer you, whether you are asking at the right time, whether the experience was remarkable enough to mention, and whether there is anything in the way. When this works, your best customers become your best marketing. And it costs you nothing.
Finding the right fit
Getting started
From the moment you say yes
1
You start the SPARK Diagnosticâ„¢. Complete the intake form, typed or recorded, whichever works for you. About 20 minutes.
2
I do the detective work. Two to three working days reviewing your online presence, customer journey, and systems against the SPARK Experienceâ„¢. You do nothing.
3
You get a recorded walkthrough. A video of me going through what I found. Watch it in your own time, as many times as you need.
4
We meet for your strategy call. One hour over Zoom. We get into the details. You ask anything. We decide together where to start.
5
You receive your focused roadmap. A clear document: what to fix now, what to fix next, what to build toward. Just the priorities, ordered.
6
You choose what happens next. Take the roadmap and run with it yourself. Or step into the LANUKI Partnership and your $47 is fully credited toward your first month. If all five spots are full, join the Weekly SPARK Brief to get started while you wait, and you will be first in line when a spot opens.
THE LANUKI METHODâ„¢
How we work together
The LANUKI Methodâ„¢ is the process I follow with every client. Each step builds on the one before it, and each one circles back as the business grows and the data tells us more.
L
LISTEN
To the owner, the team, the customers, and the public.
Before I touch anything, I listen. You fill in a detailed intake about your business, your frustrations, and your goals. Your team does a short feedback round so I hear their side too. I review what your customers are saying in reviews, on social media, in the feedback you have gathered but maybe never sat down and really examined. And I listen to what the public sees when they search for you online. The full picture starts here.
A
ASSESS
Numbers and feedback are your roadmap.
I dig into the data. Website analytics, social media performance, email open rates, customer feedback, search visibility, and your actual sales numbers. I am not looking for vanity metrics. I am looking for the gaps between what you think is happening and what is actually happening. This is where the SPARK Diagnosticâ„¢ lives. I score your business across all five areas and find exactly where the biggest opportunities are hiding.
N
NURTURE
Design every touchpoint with care. People feel the difference.
Every interaction your customer has with your business gets looked at and refined. The enquiry process. The onboarding. The delivery. The follow-up. The way your team communicates internally to make sure nothing falls through the cracks. But we also look at how the owner and the team experience the business. Everyone in the business should feel like the system was designed with them in mind. We are not adding complexity. We are making what already exists feel intentional and cared for.
U
UNLOCK
Clear what is stuck. The solutions are usually already in the room.
Every business has bottlenecks. A manual process that should be automated. A team waiting on the owner for decisions they could make themselves. A simple tech connection that would save hours of admin every week. I find those blocks and help you clear them. And more often than not, the answers are already in your business. They just need someone from the outside to see them.
K
KINDLE
Light the spark. Start the right changes with what you have.
This is where we prioritise and act. Not a 47-page strategy document. Not a wish list. A short, focused list of changes that will make the biggest difference with what you already have. We start with quick wins to build momentum, then move to the deeper work. I use AI tools to speed up research, analysis, and content creation so we get more done in less time. You are not paying me to do things the slow way.
I
IMPLEMENT
Easy, because it was designed to make sense.
Everything we build together is designed so that you and your team can keep it running without me. I am not here to create a dependency. I set up the automations, the templates, the workflows, and the systems. Then I film training videos and write documentation so everyone knows how it works and why. When something is well designed, it does not feel like effort. That is the goal.
This is for you if…
This is not for you if…
THE OFFERS
A note on pricing.
My prices are set to be accessible to small business owners in South Africa, which is my home market. I am not adjusting them for international clients. If you are based in the US or Europe, that means you get a fractional strategic partner with eight years of experience across strategy, tech, design, and systems at a price that works very well in your favour.
I only take five partnership clients at a time. That is not a sales tactic. It is how I make sure every client gets my full attention, real hands-on involvement, and the kind of thinking that only happens when I actually know your business inside and out. When those five spots are full, they are full.
💡 But you can still get started with the SPARK Diagnostic™ or join the Weekly SPARK Brief while you wait for a spot to open.
STARTER
SPARK Diagnosticâ„¢
$47 / one time
Find out exactly where your business is losing momentum and what to fix first.
You complete a guided intake, typed or voice-recorded, whichever is easier. Takes about 20 minutes. I spend two to three working days reviewing your business across all five SPARK Experienceâ„¢ areas: how you show up, how people experience you, what happens behind the scenes, and where the gaps are.
Not 93 pages of theory. Just the priorities, ordered, with enough detail to actually do something about them.
Your $47 is fully credited toward your first month of the LANUKI Partnership when you join.
GROWTH
LANUKI Partnership
$397 / month
A fractional strategic partner in your corner. Working with you weekly across strategy, tech, design, and systems.
This is more or less a 3 to 6 month process that follows the LANUKI Methodâ„¢. It all depends on your business needs and how fast you and your team work. We work through six phases together, each one building on the last. By the end, your business has clear systems, connected tech, a designed customer journey, a trained team, and documented processes that run without you holding every thread.
If something bigger comes up, like a full website build or a complex integration, we scope and quote that separately. But the quick fixes? You get up to 5 simple fixes a month, included, because that is what partnership looks like.
Once your foundations are solid, you can step into ongoing support at $97/month. No lock-in, no pressure.
Questions
You might be wondering:
Spark what matters.
Start with the SPARK Diagnosticâ„¢ to find out exactly where your business is losing momentum. Or if you already know you want a strategic partner in your corner, let’s go.
Questions? yolande@lanuki.com
NOT READY YET?
Join the Weekly SPARK Brief. One practical task a week, based on the SPARK Experienceâ„¢ framework, delivered to your inbox every Thursday. $7/month. Start improving your business now while you figure out your next step.